"The Numbing Spiciness of Mala and the Fiery Heat of Buldak" Samyang Foods Launches 'Mala Buldak Flat Noodles'

[Asia Economy Reporter Eunmo Koo] Samyang Foods announced on the 30th that it will launch a new product, 'Mara Buldak Flat Dangmyeon.'

The newly introduced Mara Buldak Flat Dangmyeon is a product designed for consumers who prefer the flavor of mala and a thick texture, and who want to enjoy various forms of Buldak Bokkeum Myun. It adds a chewy pleasure to the fiery and numbing spiciness of Buldak and mala, and unlike regular Chinese dangmyeon, it can be enjoyed with a chewy and springy texture without the need for long soaking. It can be easily prepared using a microwave and is available at convenience stores nationwide as well as Samyang Foods' official online shopping mall. The price is 3,500 KRW at convenience stores.

A Samyang Foods representative stated, “Mara Buldak Flat Dangmyeon is a convenient instant dangmyeon product rather than a regular fried noodle, and the fiery spiciness of Buldak combined with the numbing sensation of mala is expected to particularly appeal to the MZ generation (Millennials + Generation Z) who enjoy mala.”