Diageo Korea Launches Chuseok Gift Sets Featuring Johnnie Walker and Singleton

Diageo Korea 'Johnnie Walker Blue Label'

[Asia Economy Reporter Koo Eun-mo] Diageo Korea announced on the 30th that it will present various premium whiskey gift sets for Chuseok.

This year's Chuseok gift sets reflect the increased demand for whiskey and consumers' desire to enjoy a variety of alcoholic beverages at home. The sets include a diverse range of products from the premium blended whiskey "Johnnie Walker" to single malt whiskeys such as "Singleton," "Laphroaig," "Talisker," and "Bulleit."

First, Johnnie Walker introduces the campaign concept "A Warm Step with Precious People, Johnnie Walker." As this Chuseok holiday marks the first in three years since the full lifting of social distancing measures, it symbolizes celebrating time spent with loved ones.

For this Chuseok limited edition, Johnnie Walker Blue Label packages are offered. The "Johnnie Walker Blue 750mL Set" completes a sophisticated gift set by including Spiegelau glasses, a dedicated glass lid, and a leather table mat. The "Johnnie Walker Blue 500mL Set" comes with a Glencairn glass and a leather table mat. Both products are presented in exclusive gift packaging that highlights the luxury of Johnnie Walker Blue. Known for its distinctive deep and smooth flavor, Johnnie Walker Blue is perfect for gifting to whiskey enthusiasts or cherished acquaintances as a token of gratitude.

Diageo Korea 'Singleton'

Gift sets targeting the MZ generation (Millennials + Generation Z), who enjoy alcohol in various ways, are also introduced. In line with the highball trend, the "Johnnie Walker Black" and "Johnnie Walker Red" packages include highball-specific glasses. With just a mixer drink and garnish, you can enjoy the rich flavor and spicy ginger of the "John Ginger Highball" or the subtle fruit aroma of the "John Lemon Highball" by making them yourself.

Also featured are malt whiskey gift sets that have recently gained high popularity. The "Singleton Dufftown 12 Years" and "Singleton Dufftown 15 Years," known for their smooth and balanced flavors, are offered at reasonable prices. You can also find the essential collections for malt whiskey lovers worldwide, such as "Laphroaig 8 Years" and "Talisker 10 Years," as well as the bourbon whiskey "Bulleit Rye," beloved by bartenders and mixologists around the globe.