25th Anniversary of Netflix: 'Boss Baby' Tops Profile Icon Rankings

From DVD Rentals to Streaming... 221 Million Subscriptions
"Building Consensus Beyond Nations and Cultures"

[Asia Economy Reporter Oh Su-yeon] The most popular profile icon on the global online video service (OTT) Netflix was found to be ‘Boss Baby.’

Netflix announced on the 30th that it has reached its 25th anniversary.

Netflix, which started as a DVD rental service in the United States on August 29, 1997 (local time), launched its video streaming service for the first time in 2007. In 2016, it began global services including South Korea, and has now grown into a service providing content to 221 million paid subscriber households in over 190 countries worldwide. Netflix has created a new viewing environment where entertainment fans can watch desired content anytime and anywhere.

'Binge Watch' Becomes the Word of the Year... Chessboard Sales Up 125% Due to 'The Queen's Gambit'

Netflix stated that it has grown into a global streaming service thanks to the steady ‘fan love’ it has received from entertainment fans over the past 25 years.

The most popular Netflix profile icon is ‘Boss Baby,’ adorning 11 million profiles. Members were found to watch an average of six different genres of content per month.

The diverse genres and themes of content offered by Netflix have created not only enjoyment but also new phenomena. In 2015, the famous British publisher Collins selected ‘Binge-watch’?meaning watching content continuously?as the ‘Word of the Year.’ The New York Times reported that after the release of the Netflix series , chessboard sales increased by 125%, indicating that many people started enjoying chess.

Collaborating with the Korean Creative Ecosystem... Making New History

The corporate culture is behind Netflix’s leadership in creating new cultural phenomena. Netflix explained that it does not apply the concept of headquarters or overseas branches, but decision-making is led by representatives from each country, including the Netflix Seoul office. Based on a corporate culture that values freedom and responsibility, Korean employees who best understand Korean culture and sensibilities collaborate with the domestic creative ecosystem to discover stories like (Squid Game), writing new history.

Netflix is also continuously investing in enhancing features for improved viewing convenience. The ‘Skip Intro’ button, which celebrated its 5th anniversary this year, is used an average of 136 million times per day. It has gained great popularity to the extent that many other streaming services have adopted it.

Recently, Netflix launched a new mobile game, ‘Heads Up: Speed Quiz (Netflix Heads Up!),’ and has gradually expanded entertainment experiences by releasing a total of 27 mobile games from the end of last year to the present.

A Netflix official said, “Thanks to viewers worldwide, we have been able to prove Netflix’s belief that great stories can be loved anywhere in the world,” adding, “As symbolized by the global popularity of the crown from and the green tracksuit from , Netflix will continue to strive to offer entertainment experiences that transcend countries and cultures and create empathy, experiences that can only be found on Netflix.”