Mega Coffee, Advertising Campaign Featuring Son Heung-min... "Joy, As Many As Tastes"

[Asia Economy Reporter Moon Hyewon] Mega Coffee announced on the 30th that it has signed an exclusive model contract with soccer player Son Heung-min and will launch an advertising campaign in 2022.

Combining the healthy and bright image of Son Heung-min, who is loved nationwide, with Mega Coffee’s image of ‘joy’ that allows enjoyment of various tastes, the company plans to build its brand identity. Among the many brands in the cost-effective coffee market, Mega Coffee intends to create a differentiated image unique to itself.

The advertising campaign uses the brand slogan ‘Mega Taste, Mega Smile’ and the phrase ‘Joy, as many as tastes’ to convey the meaning that customers with any preference can experience great joy within Mega Coffee’s variety. It will be available from next month on TV, YouTube, SNS channels, and all Mega Coffee stores nationwide.

A Mega Coffee representative stated, “Since this year is a World Cup year, we plan to carry out various marketing activities linked with Son Heung-min as well as advertising.”