"Catch the Chuseok Gift Direct Buyers"...Retail Industry's 'Online Discount Event'

Lotte ON, 'Overseas Direct Purchase Shopping Travel Event'.

[Asia Economy Reporter Kim Yuri] As more people purchase holiday gifts through overseas direct purchase, the distribution industry has launched discount events for overseas direct purchase products. Recently, considering that the population related to overseas direct purchase is increasing due to the convenience of purchasing through e-commerce and shorter delivery times allowing timely purchase of needed products, the industry has started discounts focusing on gift-worthy products such as health functional foods and luxury goods to attract overseas direct purchase shoppers for the holidays.

On the 26th, Lotte ON announced that it will hold a special exhibition called 'Holiday Preparation Overseas Direct Purchase Shopping Trip' until the 12th of next month. During the event, about 500 popular overseas direct purchase products such as health functional foods, luxury goods, and fashion items will be offered at up to 12% discount.

In the two weeks before last year's Chuseok holiday, Lotte ON's overseas direct purchase sales increased by more than 10% compared to the same period the previous year. In particular, sales of overseas direct purchase luxury goods tripled, and health functional foods more than doubled. Lotte ON has prepared the 'Holiday Preparation Overseas Direct Purchase Shopping Trip' exhibition again this Chuseok to enable reasonable holiday gift purchases through overseas direct purchase. This exhibition focuses on health functional foods, luxury goods, and fashion. Various luxury brands such as Gucci, Burberry, Saint Laurent, and Prada offer fashion and accessory products at discounted prices. The 'Gucci GG Marmont Half Moon Hobo Bag' is sold at around 1.4 million KRW, and the 'Saint Laurent Monogram Card Case' at around 280,000 KRW. Health functional foods such as Centrum and Cenovis are offered with a 1+1 benefit, and various beauty brand products including Biotherm, Aesop, and Moroccan Oil are also available at discounted prices.

iHerb, which handles health and daily necessities, is also running a Chuseok discount event targeting gift demand until 2 a.m. on the 2nd of next month. They offer a 20% discount on orders over $100 (about 130,000 KRW) and a 15% discount on orders over $60. Discounts can be applied unlimited times by entering the discount code in the shopping cart. Customers can purchase various supplements in segmented categories such as joints, immunity, and antioxidants, including CGN LactoBif Probiotics (probiotics), which is the number one seller in the Korean market on iHerb.

In addition to health functional foods, vegan baking ingredients, rare overseas teas, spices, popular overseas beauty products, and pet-specific supplements can also be purchased at discounted prices. Discounts apply only to orders shipped to Korea. An e-commerce official said, "As holiday gift shopping methods diversify, the industry is attracting customer attention by not only segmenting products by category but also differentiating purchasing methods such as overseas direct purchase and holding discount events."

iHerb, Chuseok Holiday Discount Event.