[Asia Economy Reporter Minji Lee] YG Entertainment is showing an intraday rise of over 4% thanks to the Blackpink effect.
At 9:58 a.m. on the 25th, YG Entertainment recorded 60,900 KRW, up 4.64% from the previous trading day. The company's stock price surged to 60,200 KRW during the session.
On the same day, YG Entertainment announced that pre-orders for Blackpink's second full album "BORN PINK," scheduled for release on the 16th of next month, have surpassed 2 million copies. This is the highest record ever for a K-pop female artist. Blackpink previously achieved the milestone of being the first K-pop girl group to become a million-seller with their first full album "THE ALBUM" in 2020.
Blackpink released the pre-release single "Pink Venom." The music video set a new world record for a female artist with approximately 90.4 million views within 24 hours of its release, and later broke the K-pop girl group record by reaching 100 million views in just 29 hours and 35 minutes.
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