SeAH Group, Renewed Website Wins Minister of Science and ICT Award at 'ICT Award Korea'

User-Friendly Interface Emphasizing Convenience
Category Structure Based on SeAH Brand Storytelling

SeAH Group won the Minister of Science and ICT Award, the Grand Prize in the Website Quality category, at the 'ICT Awards Korea 2022'. Photo by SeAH Group

[Asia Economy Reporter Choi Seoyoon] SeAH Group announced on the 24th that it received the Minister of Science and ICT Award, the Grand Prize in the Website Quality category, at the ‘ICT Award Korea 2022’ for its newly launched homepage.

Hosted by the Korea Information Science Promotion Association, the ‘ICT Award Korea’ is an awards ceremony that selects the best wired and wireless websites in the information and communication technology (ICT) field. This year, a total of 143 web and mobile service projects were submitted to ‘ICT Award Korea 2022,’ and 29 outstanding ICT services were selected and awarded across 6 categories.

The homepage renewed and launched by SeAH Group this year features ▲a simple user interface (UI) based on ease of use and a responsive website that provides an easily predictable user experience (UX) ▲a clean and simple visual identity implemented through motion graphics of the SeAH logo mark ▲a category structure that allows insight into the SeAH brand understanding, management activities, and philosophy based on storytelling of the global steel brand.

In particular, the judges highly praised the site as a modern website that embodies SeAH Group’s determination and future-oriented dynamism by achieving high scores in user accessibility, convenience, and content delivery through visual connectivity between pages and appropriate use of images for intuitive content composition.

A SeAH Group official said, “We aim to provide a user experience (UX) that allows customers visiting the homepage to easily and conveniently access the information they want and communicate together about the SeAH brand identity,” adding, “We will continue to strive to establish the SeAH Group integrated website as a brand communication channel that delivers a consistent brand experience (BX).”