Innocean Signs Memorandum of Understanding with 'TSLA'... "Enhancing Creative Capabilities"

Full-Scale Launch of the Asia Creative Hub Project

Lee Yong-woo, CEO of Innocean Global (right), and Nicolas Ye, founder of TSLA, are taking a commemorative photo after signing the memorandum of understanding.

[Asia Economy Reporter Lim Chunhan] Innocean announced on the 22nd that it has signed a Memorandum of Understanding (MOU) with TSLA, Asia's leading independent agency, to strengthen creative capabilities.

Headquartered in Singapore, TSLA has demonstrated high proficiency across all creative fields including advertising, production, design, research, and customer experience over the past 15 years since its establishment. It currently counts KFC and Netflix among its clients. Additionally, since 2013, TSLA has been repeatedly selected as Creative Agency of the Year and Independent Agency by Campaign Asia, a prestigious advertising and marketing media outlet in the Asia-Pacific region.

Innocean is set to actively promote the Asia Creative Hub project. This project aims to enhance world-class creative capabilities, with the partnership with TSLA being the first collaboration for this purpose. In particular, it is expected to actively respond to Hyundai Motor Group’s expansion of customer experience business centered in Singapore, while also lowering market entry barriers for domestic clients in the fashion, gaming, and platform sectors aiming to enter the Southeast Asian market.

An Innocean official stated, “This project with TSLA will serve as a strategic bridgehead to pioneer new markets and enhance business capabilities,” adding, “We plan to provide high-quality services across a wide range of areas including talent, culture, and creativity by maximizing the strengths of both companies.”

Lee Yongwoo, Global CEO of Innocean, said, “Collaboration with Singapore’s top creative agency signifies the full launch of Innocean’s unique Asia Creative Hub project,” and added, “We will establish creative value chains in key locations across Southeast Asian countries and introduce unprecedented future-oriented content to the world.”