"Shall I Become a Yujieoter?"... Sales of Diet Products and Home Fitness Appliances Soar

Sales Increase in Protein and Zero-Calorie Beverages
e-Commerce Diet Supplement Slimming Pack Sales Also Up
Ongoing Efforts to Maintain Weight Management During Peak Season

[Asia Economy Reporter Jeon Jinyoung] As outdoor activities increase in the endemic (periodic outbreak of infectious diseases) era, more people are trying to maintain the bodies they built for summer vacations. As a result, sales of diet-related products such as protein products, zero-calorie beverages, and yoga wear are rising in the distribution industry.

According to the distribution industry on the 18th, large supermarkets saw an increase in sales of protein products and zero-calorie beverages. From August 1 to 14, Lotte Mart's protein bar sales increased by 10%, and zero-calorie carbonated beverage sales rose by more than 60%. This growth rate is similar to last month. Emart also saw sales of protein-enhanced health functional foods increase by 142.8% year-on-year during the same period. This surpassed the high sales growth rate of the previous month (118.2%). Homeplus reported a 60% increase in zero-calorie carbonated beverage sales during the same period.

In the case of e-commerce, sales of diet supplements and slimming packs increased. According to 11st, from August 1 to 14, sales of diet supplements grew by 35% compared to the same period last year. Yoga wear, which allows for solo training at home, increased by 40%, and body fat scales rose by 14%.

Market Kurly's sales of protein drinks from January to August 15 this year increased by 92% compared to the same period last year. In addition, sales of protein snacks such as cookies and bars grew by 40% compared to the same period last year, showing high popularity. Olive Young saw supplements that help reduce body fat gain popularity. From August 1 to 14, Olive Young's slimming product sales increased by 39%, and sales grew by 45% throughout July.

A distribution industry official analyzed, "From June to July, ahead of the peak season, the number of consumers paying attention to weight and body shape management increased," adding, "Efforts to maintain this seem to continue through July and August."