hy, First Reveal of 'Kkiri Premium Dessert Set' at GS Home Shopping

[Asia Economy Reporter Song Seung-yoon] hy announced on the 19th that it will introduce the French cheese brand 'Kkiri' through GS Home Shopping. This is the first time the product will be sold on TV home shopping.

Kkiri is the flagship cream cheese brand of the French company Bell, which has a 150-year history. It is primarily made from fresh milk obtained from naturally grazed cows. To preserve the authentic taste of the cheese, only milk, cream, milk protein, and salt are used. In line with the brand philosophy, no synthetic preservatives, synthetic colorants, or synthetic flavorings are added. It was previously sold through Fresh Manager in 2016 and achieved consecutive sell-out records.

The product sales broadcast will take place on the 19th at 7:35 PM on GS Home Shopping. It will be featured on the country's longest-running home shopping program, "Smart Communication Real Life," with broadcaster Lee Sang-min and shopping host Lim Hyo-jin appearing.

The broadcast will showcase the "Kkiri Premium Dessert Set." This home shopping exclusive product includes a variety of flavored cheesecakes, cheese rice cakes, and whole cakes. The package contains a total of 31 products across 7 types and will be sold at 69,900 KRW, which is 30% cheaper than the consumer price. All products contain Kkiri cheese produced locally in France.

An hy official said, "We are pleased to introduce Bell's Kkiri products, known for their high-quality ingredients and strict processes, through a new channel," adding, "We have prepared premium desserts that can be enjoyed cool during the summer, and we ask for your generous support."