11st Sells Out Goods Supporting Stray Cats... Additional Stock Expected

11th Street Hope Shopping Goods Package.

[Asia Economy Reporter Jeon Jinyoung] 11st’s merchandise package made for ‘11Kittys’ fans sold out all 1,000 sets prepared within about 6 hours of the sales start, drawing hot popularity. Accordingly, 11st will sell additional stock from 9 a.m. on the 25th of next week and plans to donate the proceeds from the two rounds of merchandise sales to the Animal Freedom Union’s stray cat support center.

11Kittys is a project idol group composed of stray cats protected by the Animal Freedom Union and serves as the model for the ‘2022 Hope Shopping Campaign’ supporting abandoned animals. Starting from 9 a.m. on the 18th, 11st began selling the 11Kittys merchandise package, which quickly gained word-of-mouth among cat lovers and ranked first in cat product sales within an hour of opening. The 1,000 sets sold out faster than expected in 6 hours, leading to ongoing inquiries about additional sales.

A representative of 11Kittys said, “Thanks to the enthusiastic response from fans as soon as the 11Kittys merchandise package went on sale, we decided to release additional stock next week,” adding, “As a special merchandise linked to donations, many fans are sympathizing with and supporting the positive influence of 11Kittys.”

The Hope Shopping merchandise package is composed of goods reflecting the personalities of the 11Kittys members, stimulating fans’ desire to collect. The six types of photocards include photos and brief introductions of each member, and it also provides 100% plant-based vegan jelly certified as vegan, one random detachable and attachable Ttibu Ttibu seal, collage stickers, phone straps, and more. The price is 9,900 KRW (free shipping), and all proceeds will be donated to the Animal Freedom Union to support stray cats.

11st and the Animal Freedom Union are supporting customers who adopt stray cats through the ‘2022 Hope Shopping Campaign’ by providing a ‘cat-exclusive adoption kit.’ On the 23rd, a viral video featuring 30 cats adopted through the Animal Freedom Union acting as supporters for the Hope Shopping merchandise sales will be released. This video is a cover of 11Kittys’ debut song ‘Take Me’ with the cats’ ‘meow’ sounds dubbed over the MR, created to cheer on the Hope Shopping merchandise sales.