Hyundai Marine & Fire Insurance Launches New Service 'Hi Health Challenge'

[Asia Economy Reporter Changhwan Lee] Hyundai Marine & Fire Insurance announced on the 18th that it has launched a non-face-to-face home training service in collaboration with the startup ‘The Raphis,’ which provides live home yoga coaching services within its healthcare service ‘Hi Health Challenge.’

‘The Raphis’ is a startup that received investment from Hyundai Marine & Fire Insurance last April and has been well-received by users for its live home yoga coaching service ‘Welly,’ where coaches provide real-time coaching even in a non-face-to-face environment.

The new content added to the Hi Health Challenge is also a coaching-centered home training program that leverages the strengths of ‘Welly.’ It consists of home training program videos of about 20 minutes with movements that anyone can easily follow, allowing users to exercise easily and comfortably.

Starting with this non-face-to-face home training service, Hyundai Marine & Fire Insurance plans to launch various services that meet customer health management needs, such as AI-based diet and nutrition analysis services and mental care services in the future.

Jo Young-taek, head of the Digital Planning Department at Hyundai Marine & Fire Insurance, stated, “Through an open innovation strategy, we will collaborate with startups that have good content to build a digital healthcare ecosystem and develop ‘Hi Health Challenge’ as a healthcare platform.”