Nespresso Launches Consumer Engagement Platform 'Smile Point'

[Asia Economy Reporter Moon Hyewon] Nespresso announced that it will launch the consumer participation platform ‘Nespresso Smile Point’ to commemorate the 15th anniversary of its domestic launch. The ‘Nespresso Smile Point,’ meaning ‘making you smile,’ provides services that allow easy and diverse brand experiences via mobile, and aims to enhance exclusive benefits for members.

Through Nespresso Smile Point, consumers can experience various unique brand stories of Nespresso by completing fun missions such as new product campaigns, finding the coffee that suits them, and inviting friends. Points accumulated by completing missions can be exchanged for gifts, enriching the premium coffee experience.

Special benefits are also prepared for customers who join Nespresso Smile Point by the 30th of next month. Customers who join during this period will receive 3,000 won in club credits and 100% free KakaoTalk emoticons upon registration, and additional Smile Points when inviting friends. Additionally, through a lottery, prizes will be awarded including a 5-star Four Seasons Hotel accommodation voucher worth approximately 600,000 won (5 winners), afternoon tea sets and meal vouchers worth 100,000 won at Park Hyatt Seoul or Mondrian Seoul Itaewon (10 winners), and Nespresso Pure Cappuccino cup sets (2-pack, 100 winners) worth 36,000 won.