"Vivian Achieves Highest Half-Year Performance Since 2016, H1 Sales Reach 114.9 Billion KRW, Up 15% YoY"

[Asia Economy Reporter Eunmo Koo] Vivian, the underwear specialty brand of Ssangbangwool Group, announced on the 17th that its consolidated sales for the first half of the year reached 114.9 billion KRW, a 15% increase compared to the same period last year. Operating profit for the same period rose 92% to 2.7 billion KRW.

Vivian stated, "The first half sales represent the best half-year performance since 2016," adding, "Following the lifting of 'social distancing' measures in April, consumer sentiment, which had been subdued, revived. Strengthening competitiveness through product differentiation and brand diversification were key factors in growth."

The Vivian business division saw sales of four types of golf underwear approximately double compared to the same period last year, and initial production quantities of golf fashion accessories were sold out, leading to additional production. Sales of the new business division, which launched the athleisure casual brand 'Ground V', also doubled. With increased home shopping sales, the share of the home shopping channel in total sales rose from 16% to 21%.

Another underwear brand of Ssangbangwool Group, Ssangbangwool, recorded first half sales of 51.2 billion KRW, an 8% increase from last year. Operating profit was 950 million KRW.