Lotte Homeshopping Launches Bellygom Membership NFT... "Strengthening Metaverse Competitiveness"

Differentiated Benefits Composed of 6 Grades

Lotte Homeshopping is launching a non-fungible token (NFT) linked to membership benefits based on the intellectual property (IP) of its own character, 'Belligom'.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 17th that it will launch a non-fungible token (NFT) linked to membership benefits based on the intellectual property (IP) of its own character, "Belligom."

A total of 10,000 Belligom membership NFTs will be issued. On the same day, at 8 PM and 10 PM, 6,000 NFTs will be offered through a whitelist sale (pre-reserved customer sale). On the 18th at 8 PM, a public sale of 3,500 NFTs will be held for general customers. The remaining 500 NFTs will be provided as event prizes.

The NFTs will be traded using the Klaytn cryptocurrency and support secondary trading on OpenSea, the world's largest global NFT marketplace. The minting prices are 400 KLAY for the first pre-sale, 520 KLAY for the second pre-sale, and 620 KLAY for the third public sale.

The NFT grades are divided into six levels (Belli - Holic - Mega - Super - Surprise - Friends). Common benefits include ▲ Belli Pass, which allows holders to skip lines when Belligom appears ▲ discounts on accommodations at Lotte affiliate hotels (such as Lotte Signiel, L7, etc.) ▲ limited edition figures gifted to holders owning five or more NFTs ▲ exclusive live commerce discount coupons, among others.

A Lotte Homeshopping official said, “Following the launch of the first NFT marketplace in the distribution industry to strengthen our metaverse business, we have released membership NFTs using the popular character Belligom. We plan to enhance the value of NFT ownership through differentiated membership benefits and continuously expand support for the holder community to strengthen our competitiveness in the metaverse business.”