"All You See Is His Shapewear"... Mockery Pours In Over 'Kim Kardashian' Collaboration Apple Product

Introducing New Colors Like Earth Brown, Apricot, and Yellow Ochre
Kim Kardashian: "I Want to Break the Idea That It Has to Be Colorful"

Apple is set to release wireless earphones in new colors.
Photo by Apple Official Website

[Asia Economy Intern Reporter Kim Gunchan] Apple is collaborating with American Hollywood star Kim Kardashian to release wireless earphones in new colors, but there are also negative reviews about the colors.

On the 15th (local time), according to Apple specialist media MacRumors, Apple plans to release the wireless earphones 'Beats Fit Pro' in new colors that have never existed before on the 16th. Beats Fit Pro is a wireless earphone released by Apple's subsidiary Beats, emphasizing compatibility. It is shaped like a spiral shell and is also called 'Golbaengi earphones'.

The new colors of the Beats Fit Pro to be released include earth brown, apricot, and ocher, breaking the existing trend in the wireless earphone market dominated by white, black, and purple. According to the US IT media Nine to Five Mac, Kim Kardashian, who participated in the color design, explained, "I wanted to break the idea that earphones have to be colorful to stand out." The price of the earphones is about $200.

Eddy Cue, Apple's Senior Vice President of Services, said about this collaboration, "Kim introduced her signature style to the Beats Fit Pro for the first time," and added, "We are pleased to offer completely new colored earphones to music fans and fashion enthusiasts."

There are negative reviews about the new color wireless earphones released by Apple.
Photo by Apple Official Website

However, there are negative reviews about the new colored wireless earphones released by Apple. IT media TechCrunch evaluated, "Apple announced a collaboration with Kim Kardashian, but all you see is shapewear." Kim Kardashian took promotional photos holding the wireless earphones while wearing underwear from her own brand.

There were also skeptical reactions among netizens. On Apple specialist media MacRumors, comments such as "This is a very strange collaboration" and "Who would buy this?" were posted.