NCSoft Opens Official Brand Media 'NC Play'

[Asia Economy Reporter Yuri Choi] NCSoft (hereinafter NC) announced on the 16th that it has launched its official brand media, ‘NC PLAY’.

‘NC PLAY’ is a renewed brand media channel of the ‘NC Official Blog,’ through which NC has communicated corporate and brand stories, game information, and more. It has been revamped into an interactive platform where users can experience various brand contents optimized for digital media and mobile.

‘NC PLAY’ is divided into the ‘News’ tab in a newsroom format and the ‘Play’ tab where users can experience new content optimized for digital media.

In the ‘News’ tab, users can find content series covering NC’s corporate values and culture, games, research and development (R&D) technologies, and more. The ‘Play’ tab offers creative and experimental content such as videos and webtoons, as well as various participatory content including interactive, short-form, and story-type formats.

NC has introduced a ‘Story Touch Function’ for interactive content. This feature allows users to touch the mobile screen to view the next screen.

Myungjin Park, NC’s Senior Brand Officer (PBO), said, “Under the brand philosophy of ‘the value of enjoyment,’ this is a new type of brand media platform that effectively delivers various creative contents we are attempting.” He added, “We aim to provide new brand experiences by utilizing diverse digital media functions in the future.”