CJ OnStyle Atssential Launches Fall/Winter Home Fabrics... "Collaboration with Global Manufacturers"

Sale of Lenzing Modal Cotton Hotel-Style Bedding Set on the 17th

Atssential bedding set.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 16th that its living private brand (PB) ‘Atssential’ will collaborate with global textile companies to launch new home fabric products for the fall and winter (FW) season, including bedding and carpets.

The lifestyle program ‘Choi Hwajung Show’ will sell the ‘Lenzing Modal Cotton Hotel Bedding Set’ on the 17th. This product is the result of a collaboration with the Austrian Lenzing Group, which produces eco-friendly, high-quality natural fibers. It uses Lenzing’s modal material extracted from European beech trees and pure cotton, adding Atssential’s unique touch with tone-on-tone colors and reversible designs.

On the 21st of next month, Atssential will introduce directly imported carpets in partnership with Universal, a renowned Spanish carpet brand. In October, they also plan to sell bedding sets in collaboration with Naturetex, Hungary’s largest goose down bedding manufacturer, known for producing premium goose down.

A CJ OnStyle representative said, “We have built a solid customer base with Atssential’s tone and mood, which features not only excellent quality but also an eco-friendly concept and calm colors that create a sophisticated atmosphere. We will continue to expand our global partnerships to offer differentiated products rarely seen in the industry and enhance customer experience.”