Color Makeup Sales Increased by 50% Last Month
Lotte ON is launching the 'On and the Beauty x Charlotte Tilbury Special Edition' in collaboration with the British cosmetic brand Charlotte Tilbury.
[Asia Economy Reporter Lim Chunhan] Lotte ON announced on the 15th that it will launch the ‘On and the Beauty x Charlotte Tilbury Special Edition’ in collaboration with the British cosmetic brand Charlotte Tilbury.
This product consists of two popular Charlotte Tilbury color cosmetics: eye shadow and lip products. It is exclusively sold on Lotte ON’s On and the Beauty platform, with a price 15% lower than the regular price.
To commemorate the exclusive product launch, Lotte ON will hold the ‘Catch the Golden Ticket’ event until the 30th of next month. All participating customers will receive a discount coupon of up to 10% for purchasing Charlotte Tilbury products, and one winner will be drawn to receive Charlotte Tilbury products worth approximately 1 million KRW.
On the Lotte ON OnLive channel, a live broadcast will be held on the 29th of this month, offering up to 30% discounts on exclusive On and the Beauty products and popular Charlotte Tilbury items. Additionally, foundation samples will be given to all customers who make a purchase, and various prizes will be awarded through purchase verification and quiz events.
According to Lotte ON, sales of color cosmetics increased by about 50% last month. This is analyzed to be due to the increase in customers seeking color cosmetics following the lifting of social distancing measures.
A Lotte ON representative said, “Ahead of the autumn season when outings increase, we are launching an exclusive set of popular color cosmetics that add radiance to the skin in collaboration with Charlotte Tilbury. We plan to continue offering differentiated beauty experiences to customers by introducing exclusive packages and specially planned products with various luxury beauty brands.”
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