Soaring Grocery Prices... Value-for-Money Discount Events at Marts

Lotte Mart's 10 Types of Anju Battle.

[Asia Economy Reporter Jeon Jinyoung] Due to the burden of rising prices on grocery bills, the mart industry has launched discount events.

According to Lotte Mart on the 15th, as customers seeking 'cost-effective' snacks increase, 10 types of dried snacks such as 'Maekbanseok Grilled Squid' and 'Agwichae Slice' are sold at 5,900 won each. They also introduce unique flavors that attract consumers in their 20s and 30s, from 'Cheolpan Grilled Oda Leg' to 'Takoyaki-flavored Squid' and 'Uiseong Garlic Beef Jerky.' Additionally, various fish jerky products popular for pairing well with beer, such as 'Agwichae Slice,' 'Grilled Agwi Jerky,' and 'Meoktaechae,' are available. On Lotte Mart Mall within Lotte On, various snacks including the 10 types of dried snacks are sold at discounted prices.

Emart has launched a protein supplement called '100% Plant-based Protein Care,' which lowers the price while increasing nutritional content. It is about 38-52% cheaper compared to similar products. The price per container is 14,800 won, and the daily intake cost is 2,114 won. It is more than 50% cheaper than similar protein supplement health functional foods sold on the market.

Homeplus is holding a discount event for the popular product 'Dangdang Chicken' on the day of Malbok (the last of the three hottest days of summer). Except for the Miryang and Yeongdo branches, Dangdang Chicken Fried is sold at 5,990 won for a limited 5,000 chickens across all stores. Customers can purchase only one chicken per person, and stock may vary by store.

Until the 17th, when paying with event cards, Shine Muscat grapes (1kg) are offered at a discounted price of 10,000 won, and five types of peaches (box) are each offered at a discounted price of 5,000 won. All fresh chicken products are sold at a 30% discount for My Homeplus membership members, and Wando abalone is sold at half price when paying with event cards.