[Asia Economy Reporter Hyunseok Yoo] Stellantis Korea announced on the 12th that it will hold a customer participation test drive event called 'Cafe Day' at Jeep, Peugeot, and DS official showrooms nationwide on the 13th and 20th.
Stellantis Korea is expanding 'Cafe Day,' which Jeep has been holding on the third Saturday of every month since 2019, to the Peugeot and DS brands. This month, the number of events has been increased to the second and third Saturdays to provide more customers with the opportunity to directly experience Stellantis' various brands and models. Jeep will hold 'Cafe Day' at a total of 20 official showrooms, including the soon-to-be-officially opened Uijeongbu showroom, Peugeot at 11 official showrooms nationwide, and DS at the DS Store Gangnam.
At the nationwide Jeep, Peugeot, and DS official showrooms hosting Cafe Day, customers can test drive all currently sold models and receive special financial program benefits. Additionally, to welcome visitors who come with their families over the weekend, food catering, entertainment programs, and small souvenirs will be provided for added enjoyment.
To celebrate the more abundant Cafe Day, Jeep, Peugeot, and DS have prepared various special financial promotions by brand. Jeep offers tailored benefits by model, including up to 77 months of interest-free installments, discounts up to 10.99 million KRW, electric side step installation worth up to 1.44 million KRW, premium Jeep golf bag worth 800,000 KRW, and a camping chair gift upon test driving.
For Peugeot and DS, a 60-month deferred lease program with minimized monthly payments was introduced to reduce customers' financial burden. Under this program, with a 35% down payment, the new 308, 2008, and 3008 models can be operated at monthly payments in the 300,000 KRW range, while the 5008 and 508 models are available in the 400,000 KRW range. DS models DS 4 and DS 7 can be purchased in the 400,000 KRW monthly range under the same conditions. Additionally, customers who take delivery will receive a two-piece set including a black box and Hi-Pass device as extra benefits.
Jake Aumann, President of Stellantis Korea, said, "We have expanded 'Cafe Day,' which Jeep has long held for customers, to the Peugeot and DS brands to provide more customers with the opportunity to experience our brands. We hope you visit the cool showrooms during the hot summer, test drive various models, and take advantage of special financial benefits and immediate delivery opportunities."
For more detailed information, please inquire at each brand's official showroom.
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