Noru Paint Releases Makeover Video Featuring Franchise Owners as Main Characters

The main franchise owners of Noru Paint's YouTube channel, from the left: CEO Kang Sang-won and CEO Kim Young-hoon.
[Photo by Noru Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint announced on the 12th that it will release a makeover video featuring franchise store owners as the main characters on its customer communication YouTube channel 'Paint It Suda' and hold a comment event to support them.

Produced as part of Noroo's win-win project 'Gatgachi Campaign,' this campaign video was planned to highlight the franchise store owners who have been with Noroo Paint, which is celebrating its 77th anniversary this year, so that the company can be loved and remembered by customers, while reflecting on the value and meaning of coexistence.

The video is structured in the format of 'What’s your color: A Unique Interview,' where franchise store owners, who have so far proposed colors only for customers, received a diagnosis of their own personal color. The makeover process, including hair and makeup by a professional stylist tailored to their personal color, was captured in the video.

The main characters, veteran CEO Kang Sangwon, who has operated a franchise store for 29 years, and CEO Kim Younghoon, who runs a second-generation franchise store, revealed their special connection through a unique interview and candidly shared their feelings about running a franchise store.

Since announcing the slogan 'Raising Value' this year, Noroo Paint has made efforts to raise not only the value of paint, which plays its role in many places around us, but also the pride of industry workers. This win-win project was also planned to convey the value of franchise store owners working in the paint industry.

Meanwhile, along with the release of this video, a comment event supporting the win-win project will be held. The comment event can be participated in on the 'Paint It Suda' channel.

A Noroo Paint official said, "Despite the long filming time, the franchise store owners participated joyfully, resulting in a high-quality video," and added, "We plan to continue sharing stories of not only franchise stores but also various industry workers through the 'Gatgachi Project'."