"Meeting of Food Companies and Own Malls"... Cafe24's Promotion Bridge 'Popular'

410 Service-Using Companies, 1,200 Shopping Malls

[Asia Economy Reporter Lim Chunhan] "Salad pasta is a menu I always make and eat in summer, so I was curious when I saw the one released by Nongshim. If I eat it in the Sweet Cherry Duck set tableware from Decoview, I think I can enjoy both taste and sentiment."

Recently, collaborations between large comprehensive food companies and online direct-to-consumer (D2C) brands have been gaining great popularity among consumers.

According to the global e-commerce platform Cafe24 on the 14th, Nongshim and Decoview held an event on social networking services (SNS) in June where people left comments about the tableware they wanted to use to eat salad noodles. As a result, over 1,600 comments and 2,700 likes were received within a week. The women's clothing mall 66girls is also conducting a promotion in partnership with Nongshim. Members of 66girls can spin a roulette within the mall, and if they win, they receive a box of Nongshim oxygen beverage Power O2. The event surpassed 2,000 participations within just three days of its start.

Cafe24 effectively connects online D2C brands and companies based on big data through its Promotion Bridge service. Participating companies and brands only need to enter simple information such as marketing type, target customer base, and preferred brands on the service page. Then, Cafe24 finds the optimal collaboration partner and connects them, coordinating and supporting the entire promotion process including design production and performance report creation. Any Cafe24 client can use this service free of charge.

Currently, the number of companies using Promotion Bridge reaches 410, and the number of shopping malls is 1,200. The number of newly registered shopping malls in the first half of this year was 528, a 124% increase compared to the same period last year. Among the participating companies, more than 40 large companies with annual sales exceeding 50 billion KRW, such as Nongshim, Maeil Dairies, Aekyung, and Korea Yakult (Paldo), are included.

A Cafe24 official said, "Companies can meet more consumers by intensively promoting new products online," adding, "Since Cafe24 coordinates collaborations in the middle, it can prevent situations where two companies with different business items struggle due to a lack of mutual understanding."