Increase in 'Home Boyangjok' Using Meal Kits Due to High Inflation and Dining Out Cost Burden

- Chicken Meal Kit Sales Increased by 109% Compared to June, Eel Meal Kit Sales Increased by 52% Compared to June
- Among Chicken and Eel Meal Kits, Grilled Eel and Ginseng Cultured Root Samgyetang & Juk Recorded High Sales in Order

[Provided by MyChef]

Demand for health-boosting meal kits that can easily beat the heat at a reasonable price is increasing. Sales of MyChef’s meal kits featuring chicken and eel, representative summer health foods, more than doubled in July compared to the previous month.

The most popular health food menu during this year’s early and mid-summer periods was “Hearty Grilled Eel,” which ranked first for two consecutive years, the same as last year. “Wild Ginseng Cultured Root Samgyetang & Porridge” took second place, followed by “Sweet and Crispy Dakgangjeong.”

According to MyChef’s sales data, various chicken meal kits ranked within the top-selling products, showing a preference for not only samgyetang but also a variety of chicken dishes as health foods. Following “Wild Ginseng Cultured Root Samgyetang & Porridge,” “Sweet and Crispy Dakgangjeong” and “Andong-style Boneless Steamed Chicken” were among the best-selling chicken meal kits in July this year.

Sales growth of chicken and eel menus was also notable. MyChef’s chicken meal kits, including Wild Ginseng Cultured Root Samgyetang & Porridge, saw a 109% increase in sales in July compared to June. Sales rose 134% in the third week of July, ahead of the mid-summer period, compared to the second week when the early summer period occurred.

For meal kits using eel, July sales increased by 52% compared to June, and in the second week of July, just before the early summer period, sales rose 253% compared to the previous week.

MyChef’s Hearty Grilled Eel is characterized by the popping texture of flying fish roe and the rich flavor added by the chef’s special sauce. Wild Ginseng Cultured Root Samgyetang & Porridge is a meal kit that highlights the harmony of rich chicken broth and wild ginseng cultured root. Both products have maintained their popularity by ranking first and second in chicken and eel meal kit sales since last year.

A MyChef representative said, “Due to rising prices and hot weather, more consumers are looking for health-boosting meal kits that can be easily prepared at home without burden, which seems to have led to increased sales of chicken and eel meal kits.” They added, “We hope everyone enjoys a delicious and healthy Malbok with MyChef.”