Joint Utilization of Infrastructure by Emart and SSG.com
Models are introducing 'Smile Fresh' at the fresh food corner of Emart Seongsu branch in Seongdong-gu, Seoul.
[Asia Economy Reporter Lim Chun-han] Gmarket announced on the 11th that it has established a dedicated section called ‘Smile Fresh’ where customers can use SSG.com’s online grocery shopping service.
On Gmarket, customers can now experience SSG Delivery, which offers fresh food dawn delivery and same-day grocery orders that can be received by specifying a time slot from as early as 10 a.m. to midnight on the same day. Smile Fresh is the second integrated synergy result of Shinsegae following the integrated membership Smile Club launched in May.
The Smile Fresh dedicated section links and hosts most of the products handled by SSG.com through SSG Delivery and dawn delivery. Customers can find a variety of products including fresh foods from Emart Mall, private label (PL) brands such as Peacock and No Brand, as well as pet supplies from the specialized brand Mollis.
The Smile Fresh service is exposed at the very top of the Gmarket main page to enhance customer usability. It guides customers to the fastest available delivery time based on the delivery address they set, and creates tabs for frequently purchased items, purchase history, and favorite products so that customers can immediately check the relevant details by clicking each tab. Additionally, product search and category guidance by item make it easy to find desired products. Any Gmarket registered customer can use the service, and free delivery is provided for purchases over 40,000 KRW. Smile Club membership customers can receive up to 8% reward points.
A Gmarket official said, “It is very meaningful that through synergy among group companies, we have secured a wide range of products covering all areas including fresh foods, and expanded delivery services, which are essential for online channels, to provide customers with the best shopping experience.” He added, “We will continue to build differentiated competitiveness through cooperation among group companies and provide more advanced services.”
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