Shinsegae Food Operates 'Brand X Nana Astro' Pop-up Store

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 11th that it will operate a 'Brand X Nanaastro' pop-up store (temporary store) in Seongsu-dong, Seongdong-gu, Seoul until the 20th.

At the pop-up store, a total of 300 prints featuring the character 'Nanaastro' by artist Kyungmi Lee will be sold, 30 pieces per day. Shinsegae Food previously collaborated with the artist to release 'Brand Cola·Cider' in the Nanaastro edition.

Customers who purchase the prints will receive an NFT (Non-Fungible Token) with the same design, and those who select a print incorporating the No Brand Burger theme from the randomly sold prints will receive a No Brand Burger set coupon.

A Shinsegae Food official said, “This project was carried out to further build the image and value of 'Brand Cola·Cider,' the exclusive beverage for No Brand Burger, and to provide customers with a differentiated experience. We also plan to continuously collaborate with domestic artists using Brand Cola·Cider and make efforts to support their activities.”