Samsung C&T's 'Crystal Haze' Opens First Pop-up at Shinsegae Gangnam

[Asia Economy Reporter Eunmo Koo] Norwegian jewelry brand ‘Crystal Haze’ has opened its first pop-up store at Shinsegae Department Store Gangnam Branch.

Crystal Haze, exclusively operated in Korea by 10 Corso Como Seoul, a concept store under Samsung C&T Fashion Division, announced on the 11th that it has opened a pop-up store on the 4th floor of Shinsegae Department Store Gangnam Branch.

Crystal Haze is a Norway-based brand launched in 2017 by Ophelia Alikka and Sara Blakovic. The brand delicately and casually expresses its signature Nostalgia Bear pendant, which holds childhood memories, with 18K gold-plated chains, releasing new collections every year in various colors and materials.

Through this pop-up store, Crystal Haze introduces accessories in pop colors filled with the brand’s unique cheerful energy. The iconic Nostalgia Bear is available in exclusive domestic colors such as White Pearl, as well as Lime, Candy Pink, and bright orange Fuego. Additionally, the range of choices for customers has been expanded through variations in materials and sizes. The materials have been extended from resin to pav? made with cubic zirconia, and new versions of the Nostalgia Bear called Mama and Papa Bear are also introduced.

Jeon Bora, team leader of 10 Corso Como, said, “Riding on the popularity of Crystal Haze, which took the fashion world by storm last year, we have released products applying various materials and colors. We believe that just one stylish accessory for the summer season can create a lovely and pleasant styling.”