Equipped with 3700mAh Battery, 2-3 Hours More Video Playback
50% Charge in 30 Minutes with Ultra-Fast Charging
50MP Wide-Angle Lens, 30x Space Zoom
[Asia Economy Reporter Lim Hye-seon] Samsung Electronics unveiled its new foldable smartphones, the 'Galaxy Z Flip4' and 'Galaxy Z Fold4', targeting the premium smartphone market in the second half of the year on the 10th. While applying new technologies such as enhanced camera and battery performance, the prices were maintained at the same level as the previous models. Usability, portability, and aesthetics were all improved. Samsung's strategy is to widen the technological gap with Chinese smartphone manufacturers and realize the popularization of foldable phones, thereby increasing its market dominance.
On the same day at 10 p.m. (Korean time), Samsung Electronics held 'Galaxy Unpacked 2022' online and unveiled the next-generation foldable phones, 'Galaxy Z Flip4' and 'Galaxy Z Fold4', along with the 'Galaxy Buds2 Pro'. The Flip4 folds vertically, while the Fold4 folds horizontally. Both products will be sequentially released worldwide starting from Korea, the United States, and Europe on the 26th. The retail price for the 256GB model is 1,353,000 KRW for the Flip4 and 1,998,700 KRW for the Fold4, the same as their predecessors. On Samsung.com, the model with up to 1 terabyte (TB) of internal memory is sold for 2,361,700 KRW.
This product features an eSIM function. Users can use 'dual SIM' by having separate numbers on a physical SIM and an eSIM, allowing two numbers on one smartphone.
Notae-moon, head of Samsung Electronics' Mobile Experience (MX) division, said, "The Galaxy foldable series embodies Samsung's innovation philosophy to continuously meet the diverse and changing demands of consumers," adding, "It is a new experience completed through openness and collaboration. Samsung has grown foldables into a category used by millions worldwide through industry leadership."
Larger Battery Capacity and Diverse Shooting Experiences
What stands out in the 'Galaxy Z Flip4' is that most of the performance issues pointed out in the previous model have been improved. It is equipped with a 3,700mAh battery (Typical), about 12% larger than its predecessor. Users can enjoy 2 to 3 hours more video playback compared to the Flip3. Additionally, it supports super-fast charging, allowing charging from 0% to up to 50% in about 30 minutes when using a charger of 25W or higher.
It also offers diverse shooting experiences. With a camera sensor that is 65% brighter than the previous model and the Snapdragon 8 Plus Gen 1 mobile platform, users can capture high-quality photos and videos regardless of day or night.
Using the 'Flex mode' unique to foldables, users can conveniently take group selfies with both hands free and achieve various shooting angles difficult to experience on regular smartphones. The 'Quick shot' feature allows capturing high-resolution photos using the rear camera from the cover display without opening the phone.
Moreover, it offers a more refined design with a slimmer hinge, matte back glass, and glossy metal frame. The size is 1.5mm shorter vertically and 0.3mm wider horizontally compared to the Flip3. Users can make calls and reply to messages directly from the cover display without opening the phone, and through Samsung Pay, they can lock and unlock car doors as well as control devices connected via the 'SmartThings' widget. Available colors include Bora Purple, Graphite, Pink Gold, and Blue.
Equipped with 50MP Camera and Enhanced UDC Technology
For the Fold4, while the diagonal length remains the same as its predecessor, the aspect ratio (width-to-height ratio) has been improved to be closer to a square. It features a 50-megapixel wide-angle lens and up to 30x Space Zoom, enabling high-quality photo and video capture. Various camera modes such as zoom map, dual preview, and rear camera selfies are provided through the foldable form factor in 'Capture View Mode'. Additionally, it is equipped with an image sensor that is 23% brighter than the previous model, allowing users to take high-quality night shots.
The 'Under Display Camera (UDC)' technology applied in the Fold3 has been further advanced. UDC is a technology that hides the camera hole on the phone screen. In the Fold4, visibility has been improved to enhance immersion.
The 'S Pen' feature, introduced from the Fold3, has also been enhanced. It allows drawing and note-taking on the go, providing a more powerful multitasking environment anytime and anywhere. The newly added 'Taskbar' offers a PC-like layout, enabling users to conveniently access frequently used and recently used applications. Multitasking can also be activated more intuitively through the new 'Swipe gestures'. With finger gestures, users can instantly switch a full-screen app to a pop-up window or split the screen for quick multi-window operation.
With a slimmer hinge and thinner bezels, grip comfort is maintained while improving the usability of the cover screen. The weight has been reduced by 8g compared to the previous model, making it the lightest Galaxy Z Fold series ever at 263g, enhancing portability. Available colors include Phantom Black, Gray Green, and Beige.
Durability has also been strengthened. Armor aluminum is applied to the frame and hinge cover, and Corning Gorilla Victus Plus is used on the cover screen and rear glass to resist external shocks.
Smaller and Clearer Sound
The wireless earbuds unveiled on the day, 'Galaxy Buds2 Pro', feature 24-bit Hi-Fi audio, providing users with high-quality, clear sound. With an ergonomic design, the size is 15% smaller than the previous model, offering a comfortable fit.
The ANC (Active Noise Cancelling) function has also been improved. While blocking external noise, high-sensitivity (High-SNR) microphones and AI-based noise cancellation solutions enable clearer phone calls.
Additionally, they can connect to TVs. When enjoying content connected to the 'Galaxy Buds2 Pro' and TV, if a call comes in, the earbuds automatically switch to the paired smartphone for the call, and after the call, they reconnect to the TV to continue enjoying content. The price is 279,000 KRW.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.






