"CJ CheilJedang Launches Two New 'The Deo Geonhaghan Dakgaseumsal' Chicken Breast Products for Side Dishes"

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 10th that it has launched two new products: ‘The Deo Geonganghan Chicken Breast Vienna’ and ‘The Deo Geonganghan Chicken Breast Sandwich Ham.’ These products were introduced in line with the recent trend of consumers increasingly preparing their own lunchboxes or salads and enjoying cooking side dishes.

The Deo Geonganghan Chicken Breast Vienna is a product that allows consumers to enjoy sausage side dishes, which are frequently eaten, with protein-rich chicken breast. It features a moderately large bite-sized piece filled with chicken breast and a popping texture. The Deo Geonganghan Chicken Breast Sandwich Ham is not salty and has a mild flavor, making it well suited not only for sandwiches but also for salads. It can also be enjoyed as a wrap and can be eaten without grilling, making it versatile for various dishes.

Both products use domestically sourced chicken that is aged at low temperature for 12 hours, eliminating any unpleasant odor and ensuring the texture is tender rather than dry. With the launch of these new products, The Deo Geonganghan Chicken Breast line has expanded to a total of 10 varieties, including direct-fire whole grilled, direct-fire steak, sausage, skewers, and bite-sized cubes.

CJ CheilJedang is focusing on promoting various cooking recipes, such as chicken breast kimbap, under the theme ‘One meal a day with chicken breast for 7 days’ through its official Instagram and other channels. On its official mall CJ The Market, a promotional event offering up to 33% discount centered on the two new products will be held until the 14th.