"Targeting Greater China" Hyundai Department Store Duty Free Opens Cross-Border Shopping Mall 'H. Global Mall'

Start of Online Sales of Domestic Duty-Free Products for Foreign Customers Living Abroad
Over 200 K-Brands Participating... 15,000+ Products Including Cosmetics and Fashion, 'Industry's Largest'

Hyundai Department Store Duty Free, Direct Overseas Purchase Mall 'H Global Mall'.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store Duty Free announced on the 8th that it will launch 'H Global Mall,' a domestic duty-free product direct purchase mall targeting foreign customers residing overseas.

Hyundai Department Store Duty Free has established an online duty-free channel so that foreign customers living abroad can purchase over 200 domestic brand duty-free products such as K-fashion, beauty, and health functional foods without visiting Korea.

Hyundai Department Store Duty Free selected about 200 popular domestic brands among Chinese-speaking customers, including cosmetics brands Hoo and Sulwhasoo, as well as health supplement brand Jeonggwanjang. Through H Global Mall, Hyundai Department Store Duty Free will sell approximately 15,000 products, the largest scale in the duty-free industry. In particular, due to the prolonged lockdown measures by the Chinese government, Chinese tourists who had difficulty visiting Korea can now purchase domestic brand products at duty-free prices through H Global Mall.

Hyundai Department Store Duty Free is also considering collaboration with local overseas e-commerce companies through the expansion of the direct purchase mall and customized strategies for local customers. The company plans to gradually expand the number of brands and products available in the direct purchase mall in the future.

A Hyundai Department Store Duty Free official said, "With the opening of this direct purchase mall site, overseas local customers can conveniently access competitive domestic brand products," adding, "It will be an opportunity to promote our mall to foreign customers residing overseas through various promotions."

Meanwhile, Hyundai Department Store Duty Free has also launched a membership service for domestic customers. The travel membership service exclusive to domestic customers, 'Club Travel,' offers various discounts on shopping, travel, and cultural activities. Hyundai Department Store Duty Free will provide online and offline membership grade upgrade services to customers who join Club Travel by the end of this year. Club Travel can be joined through the Hyundai Department Store Group's integrated membership service H.Point application (app).