Emart24, Popularity of Cut Fruit... "Making Small-Packaged Fruit Special"

Sales of sliced fruit increase by 28% annually

E-Mart24's convenient peeled apple slices.

[Asia Economy Reporter Lim Chun-han] Recently, cut fruit with enhanced convenience for consumption has been gaining popularity at convenience stores.

According to Emart24 on the 8th, sales of cut fruit have increased by an average of 28% annually over the past three years. In particular, from January 1 to August 7 of this year, sales of cut fruit rose by 35% compared to the same period last year. By commercial district, the growth rates were highest in single-person residential areas (58%), office districts (49%), and academy districts (38%). This is analyzed to be due to single- or two-person households and office workers purchasing cut fruit that requires no separate washing or cutting process.

Emart24 is expanding its differentiated fruit product lineup, such as easy-to-eat peeled cut apples. These products feature 100% domestically grown apples that have been peeled and cut into bite-sized pieces to enhance consumer convenience. They are available in two sizes, 360g and 150g, broadening customer choices. In June, the company also launched products that allow customers to easily enjoy cut apples or cut pineapples along with domestic cherry tomatoes.

An Emart24 representative said, “As demand for cut fruit is rapidly increasing among nearby budget shoppers, we are expanding our diverse product lineup to meet customer needs. We will continue to introduce convenient yet differentiated products to offer customers a variety of gourmet experiences.”