Illy Coffee Partners with Italian High Jewelry Brand 'Damiani'

[Asia Economy Reporter Moon Hyewon] Quro Holdings, the official Korean partner of illy, announced on the 5th that it will collaborate with the Italian high jewelry brand ‘Damiani’ to provide coffee within the boutique, starting with the opening of the Lotte Tower boutique last month.

Damiani is a brand that began in the goldsmith artisan region of Valenza, Italy, the center of Italian jewelry tradition, founded in 1924 by Enrico Damiani. The Damiani Lotte Tower boutique will feature the high-end 'X1 ANNIVERSARY Capsule Coffee Machine,' designed with a classic sensibility by the world-renowned architect Luca Trazzi.

Yoon Sangjin, Head of Marketing at Quro Holdings, said, “This meaningful collaboration between illycaff?, with its 89 years of tradition, and Damiani, with over 100 years of heritage, will offer a chance to experience the unique taste and style of Italy.” He added, “We hope it will be an opportunity for visitors to the Damiani boutique to fully enjoy the essence of Italy.”