Jokbal Night Market Selects Trending Actor Lee Do-hyun as CF Model

[New Exclusive Model Lee Do-hyun of Jokbal Night Market and New Menu Jokma Hawk]

Jokbal Night Market, a premium jokbal brand under All F&B Co., Ltd. (CEO Bang Kyung-seok), announced that it has recently appointed the rising actor Lee Do-hyun as its new exclusive model and completed filming a TV commercial together. The TV commercial will air on August 1.

This advertisement by Jokbal Night Market is based on the slogan "Jokbal is also meat" and introduces a new menu item called "Jokma Hawk," tailored to the tastes of the MZ generation. In particular, the sophisticated portrayal of Lee Do-hyun’s hidden masculinity, emphasizing the premium quality, is very impressive.

"Jokma Hawk" is a new main menu category item introduced for the first time by Jokbal Night Market. It features premium jokbal grilled spicy over direct fire, served with a specially developed "Concaeno" sauce, creating an exquisite flavor. The rich smoky flavor brought out by direct grilling combined with the sweetness of the special secret sauce has been praised as a completely new menu.

Notably, after several years of research and development, corn flakes were added during extensive testing with the MZ generation. This addition not only enhances the taste but also provides a fun texture and crispy sound.

A brand representative stated, "Jokbal Night Market is the only brand in the industry communicating with consumers through TV commercials," adding, "The sophisticated combination of Jokma Hawk and Lee Do-hyun exceeded our expectations." They also mentioned, "To foster mutual growth with over 300 franchise stores nationwide, we will actively conduct events not only through advertisements but also digitally and offline."

Meanwhile, Lee Do-hyun recently starred in the lead role of the new Netflix series "The Glory," written by screenwriter Kim Eun-sook, which was recently announced.