Lotte ON Signs Business Agreement with Gyeongsangbuk-do... "Expanding Market Channels for Agricultural Specialties"

Saiseo Shopping Festa 'Up to 20% Discount'

On the 22nd, at the Gyeongbuk Provincial Government Office, Na Young-ho, CEO of Lotte ON (left), and Lee Cheol-woo, Governor of Gyeongsangbuk-do, are taking a photo to commemorate the signing of a business agreement.

[Asia Economy Reporter Lim Chunhan] Lotte ON announced on the 25th that it has signed a business agreement with Gyeongsangbuk-do to expand the online agricultural and marine products distribution infrastructure.

Lotte ON plans to actively discover excellent agricultural specialties from Gyeongsangbuk-do and expand support for marketing activities and sales channels. Through this business agreement, it is expected to raise awareness of Gyeongsangbuk-do's agricultural specialties and contribute to increasing farmers' income.

Lotte ON will introduce the 'Saiseo Shopping Festa' through system linkage with 'Saiseo,' an online shopping mall for agricultural specialties operated by Gyeongsangbuk-do. Until the end of next month, Gyeongsangbuk-do agricultural specialties will be sold at up to 20% discount. Representative products include excellent fruits from Daegu Gyeongbuk Neunggeum Agricultural Cooperative such as Uiseong Jinjaddu (Jinjaddu plum), Andong Gomdori washed apples, and Yeongcheon Cheondo peaches. Various Gyeongsangbuk-do agricultural specialties such as traditional sauces, oils, tea, and juice are also introduced.

Na Youngho, CEO of Lotte ON, said, "I understand that many local farms have had difficulties securing sales channels due to COVID-19 over the past few years. We plan to continuously strengthen our role as a platform that helps local farms and introduces excellent agricultural specialties to customers by utilizing the online infrastructure that Lotte ON possesses."