Gyeongnam Pharmaceutical Appoints 'Football National Team' Son Heung-min as Model for 'Lemona'

[Asia Economy Reporter Jang Hyowon] Kyungnam Pharmaceutical (CEO Hong Sanghyuk) announced on the 20th that it has selected Son Heungmin, a member of the South Korean national football team and a player for Tottenham Hotspur in the English Premier League (EPL), as the new model for its flagship product, the 'Lemona' brand.

Son Heungmin, chosen as the Lemona model, debuted in 2010 with Hamburger SV in the German Bundesliga, then played for Bayer 04 Leverkusen before transferring to Tottenham Hotspur in the English Premier League in 2015, where he has shown outstanding performance. He has played a total of 367 matches, scoring 134 goals and providing 62 assists, establishing himself as the top football player in Korea.

In the 2021-22 EPL season, Son Heungmin shared the league's top scorer title with Liverpool forward Mohamed Salah, becoming the first Asian player to win the top scorer award in one of Europe's five major leagues. He also broke the record for the most goals scored by a Korean player in a single European league season (17 goals), previously held by the legendary former coach Cha Bumkun, solidifying his status as a global top striker.

Especially, Son Heungmin has lived up to his nickname "Son-Sational" by ranking first in advertising brand reputation, rapidly emerging as the hottest blue-chip in the advertising industry.

Kyungnam Pharmaceutical plans to expand the Lemona brand's recognition overseas and solidify its image as a national vitamin for all generations by appointing Son Heungmin, who is performing fantastically both domestically and internationally, as its promotional model.

Im Dohyung, Vice President and Head of Public Relations at Kyungnam Pharmaceutical, said, "We are pleased to sign a contract with Son Heungmin, who is undoubtedly the best football player, and we will do our best to create various promotions and advertisements befitting Son Heungmin. Through this model contract, we will actively conduct marketing to grow the national representative vitamin brand Lemona into a global top vitamin brand."