GETTT operated by Cheil Worldwide launches luxury long-term rental service

[Asia Economy Reporter Jeon Jinyoung]

GETTT's luxury long-term rental service.

Cheil Worldwide's e-commerce platform Gett has launched a luxury long-term rental service.

According to Cheil Worldwide on the 14th, Gett's newly introduced "Luxury Long-term Rental" service allows customers to pay for high-priced products in monthly installments from 12 months up to a maximum of 36 months without financial burden. Ownership is transferred to the consumer once all installments are fully paid.

The brands featured in Gett's luxury long-term rental service include over 1,200 brands such as luxury brands like Bottega Veneta, Celine, Gucci, Prada, Loewe, and overseas contemporary design products from Margiela, Acne, and Nanushka. Customers can enjoy a variety of products including luxury bags, wallets, and watches through long-term rentals.

In particular, Gett has enhanced the trustworthiness of its brands and products by partnering with Adorelux, a specialized company in luxury parallel imports and overseas direct shipping that has official contracts with overseas boutiques. A Gett representative said, "Many customers have wanted to purchase luxury items but hesitated due to the burdensome prices. This service was launched for those customers. The goal of this service is to allow customers to enjoy luxury freely and according to their tastes on Gett."

Gett, a new-concept e-commerce platform incorporating rental methods, has been continuously expanding its products and services since its launch in November 2020. Gett's product lineup has grown from about 70 brands and 2,300 products at launch to approximately 1,600 brands and 120,000 products currently. In September last year, it introduced a long-term rental service that allows customers to use home appliances, premium furniture, lighting, and other products for an extended period without burden, receiving positive responses. In fact, Gett's platform has recently surpassed 2 million cumulative visitors.

Following this luxury long-term rental service, Gett plans to continuously introduce differentiated services unique to Gett in the future.