[Asia Economy Reporter Jeon Jinyoung] 11st will hold the July ‘Monthly 11th Day’ event with various half-price products for one day on the 11th, marking the start of the full summer vacation season.
According to 11st on the 10th, from 11 a.m. on the 11th, travel products such as popular domestic and international hotel and resort accommodation vouchers will be sold in limited quantities at special prices through ‘Time Deal’. Starting with ‘Sono Hotels & Resorts’ accommodation vouchers at 11 a.m., special price accommodation products will be available at each time slot: ▲Jeju Shinhwa World at 12 p.m. ▲Paradise Hotel Busan at 1 p.m. ▲Seoul Dragon City Novotel Ambassador Seoul Yongsan at 2 p.m. ▲Saipan PIC Gold Card Airtel at 2 p.m. ▲Hanwha Hotels & Resorts at 8 p.m. In addition, more than 130 ‘Time Deals’ including summer fashion, accessories, and seasonal home appliances will be offered at up to 50% discount.
Popular summer products will also be introduced on the live broadcast ‘LIVE11’. At 11 a.m., the ‘Coca-Cola’ live broadcast will offer limited sales of zero-can products that come with gifts such as picnic mats and enamel mugs useful for camping and outings. Following that, Dol Korea (2 p.m.), IOPE (6 p.m.), and Baskin Robbins (9 p.m.) will sequentially present summer-targeted food and beauty items at affordable prices.
Summer hot items targeting the MZ generation (Millennials + Generation Z) will also be showcased. In the ‘It’s NEW’ special exhibition, you can find popular beachwear point items such as straw sun caps and representative products like body peeling pads from ‘Mom’s Bath Recipe’, which offers unique skincare items targeting the 20s and 30s age group.
Park Se-hwan, head of business management at 11st, said, “This summer, as expectations and demand for travel, which has been difficult to fully enjoy until now, are higher than ever, we have prepared the Monthly 11th Day event gathering products and benefits that will satisfy customers despite high prices.”
Starting from the 12th, the largest overseas direct purchase shopping festival of this summer, ‘Summer Black Friday’ (hereafter Summer BLF), will officially begin. This event features ‘Amazon Global Store’ and 11st’s overseas direct purchase products, promising overwhelming deal product scale and discount benefits, and is currently attracting high interest and participation from domestic overseas direct purchase shoppers.
During the ‘Summer BLF’ period, customers can enjoy unprecedented promotions and benefits targeting overseas direct purchase users, including ▲hundreds of thousands of special price best deal products ▲eight popular themed exhibitions reflecting the latest overseas direct purchase trends ▲carefully selected popular overseas direct purchase products and broadcast-limited additional discount benefits in the ‘Summer BLF’ special live broadcast ▲and a ‘Lucky Draw’ event exclusive to Woozoo Pass members offering prizes worth a total of 5 million KRW. End.
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