Amid Brand Apartment Preference, 'ePyeonhansesang Seoulsan Park Grande' Prepares for Special Supply on the 11th

- Brand New Apartments Soar Continuously... Triple-Digit Subscription Rates with Tens of Thousands of Applications
- DL Construction Launches 'ePyeonhansesang Seoulsan Park Grande' in the Seoulsan Area

Brand-new apartments in the sales market are continuously soaring, drawing attention. This is interpreted as steadily increasing popularity due to overwhelming brand power, excellent product quality, and expectations of future price appreciation.

In fact, brand-new apartments are recording triple-digit competition rates, attracting tens of thousands of applicants, and gaining high popularity.

For example, ‘ePyeonhanSesang Siheung Janghyeon First Venue,’ sold in the Janghyeon district of Siheung in May, completed its first-priority subscription with an average competition rate of 189.94 to 1. Earlier, in February, ‘Pohang Xi The Ocean,’ sold in Buk-gu, Pohang, also closed its first priority with an average competition rate of 124.02 to 1.

Additionally, complexes attracting tens of thousands of subscription applications are appearing in various locations. ‘Raemian Forestige,’ supplied in Dongnae-gu, Busan in January, closed its first priority subscription with an average competition rate of 58.98 to 1 amid the largest number of applicants this year, approximately 65,000. In April, ‘Hillstate Geomdan Well County,’ sold in Geomdan New Town, Incheon, recorded a first-priority competition rate of 80.12 to 1 with nearly 46,000 applications.

The industry analyzes that the popularity of such brand-new apartments is fundamentally due to continuously developing specialized products befitting the brand’s status, resulting in high-quality complexes and distinguished location selection compared to non-branded apartments.

Meanwhile, recently, even within the same area, the price gap between branded and non-branded apartments is widening, reinforcing the perception that brand has the greatest influence on housing prices.

In fact, the value of brands has increased among consumers recently. For instance, according to a survey conducted by real estate information company Zigbang in March with 1,143 app users, 87.4% of respondents answered that apartment brands influence apartment value (price).

An industry official said, “Brand-new apartments have a definite advantage in auxiliary facilities such as landscaping and community spaces, which have become core elements of residential environments recently, so their preference is increasing. Therefore, the popularity of brand-new apartments is expected to continue rising.”

Meanwhile, in the Seoul-san sales market, the brand-new apartment ‘ePyeonhanSesang Seoul-san Park Grande’ is entering its full sales schedule.

ePyeonhanSesang Seoul-san Park Grande is being developed in the urban development project area of Sangbuk (Geori, Yangdeung) district, Sangbuk-myeon, Ulju-gun, Ulsan Metropolitan City. It consists of 6 buildings, ranging from 3 basement floors to 23 above-ground floors, with a total of 607 households and exclusive areas of 68 to 114㎡. It boasts excellent location and product design befitting the ePyeonhanSesang brand status.

The complex is characterized by its location in a forest area embracing the Yeongnam Alps, providing a pleasant natural environment. Additionally, nearby are regional landmarks such as Unmunsan Natural Recreation Forest, Gajisan Provincial Park, Ganwol Natural Recreation Forest, and Sinbulsan Recreation Forest, allowing residents to enjoy various eco-healing premiums as part of daily life.

Convenient transportation is also an advantage, especially easy access to National Road 24, enabling smooth travel to Ulsan city center. Furthermore, it has an excellent metropolitan transportation network allowing travel anywhere nationwide via nearby KTX Ulsan Station, Gyeongbu Expressway Seoul-san IC, Ulsan Expressway Eonyang JC, and Hamyang-Ulsan Expressway Seoulju JC.

Moreover, nearby are Sangbuk Elementary School, Sangbuk Middle School, Gyeongui High School, and Ulsan Science High School, providing excellent educational environment. Surrounding industrial complexes such as Gilcheon General Industrial Complex, Bancheon Industrial Complex, Samsung SDI Ulsan Plant, and Ottogi Samnam Factory enable quick commuting, enhancing its value as a residence close to workplaces.

ePyeonhanSesang Seoul-san Park Grande will apply differentiated specialized designs befitting its excellent location, notably introducing ePyeonhanSesang’s unique three-dimensional residential platform, the ‘C2 House.’

The C2 House is a new lifestyle-customized floor plan focused on ePyeonhanSesang’s capabilities, minimizing existing load-bearing walls and actively applying movable walls so that the home is not just a place to stay but a multi-use space for self-realization and relaxation.

Through this, it is expected to realize diverse and flexible three-dimensional spaces tailored to family preferences. The utility room will feature a one-stop laundry zone with parallel placement of washer and dryer, enhancing residential convenience for families. Also, wide windows will facilitate easier and freer furniture arrangement, allowing the master bedroom to express a unique home style.

A sales official said, “Additionally, the complex is located near the KTX Ulsan Station area, considered a core area of Seoul-san development, and is expected to benefit from large-scale development projects such as the KTX Ulsan Station area development project, R&D business valley creation project, and KTX station area complex specialized district project. Therefore, it is attracting more attention as a complex that offers both brand power and future value, with continuous interest and inquiries.”

ePyeonhanSesang Seoul-san Park Grande is currently operating a housing exhibition hall. The subscription schedule begins with special supply on July 11, followed by first priority on the 12th and second priority on the 13th. Winners will be announced on the 19th, and official contracts will be signed over three days from August 1 to 3.

Meanwhile, abundant events will be held for weekend exhibition hall visitors, applicants, and winners.

First, on the weekend of the 9th (Saturday) and 10th (Sunday), a weekend visitor prize event will be held for customers visiting the housing exhibition hall. On both days, prize draws will be held at 4 p.m., awarding a carrier dryer (1st prize), Lotte air purifier (2nd prize), and Lotte Department Store gift certificates (3rd prize).

An authentication event for applicants will also be conducted. Visitors to the housing exhibition hall who verify their subscription status?regardless of winning?whether special supply, first, or second priority, will receive department store gift certificates on a first-come, first-served basis.

Additionally, a prize event for subscription winners is being prepared. The winner prize event will award travel vouchers worth 1 million KRW (1st prize), Samsung Electronics Bespoke Cooker (2nd prize), Samsonite carrier (3rd prize), and pot and waffle maker (4th prize) through a draw among first, second priority, and reserve winners. Detailed event information can be found on the official website.