[Kyobo Bookstore Bestseller] Drama 'Anna' Original Novel 'Chinmilhan Ibangin' Draws Attention

[Asia Economy Reporter Seomideum] Jacheong's Yeokhaengja maintained its overall No. 1 position for two consecutive weeks. Its fandom has expanded mainly among readers in their 30s, sustaining its popularity. Although the self-development genre had been sluggish for a while, interest in personal growth has notably increased since the COVID-19 period, continuing its upward trend.

The late Lee Eoryeong's Nunmul Han Bangul (A Drop of Tears) debuted at No. 6 overall upon publication. Readers showed strong interest in reading and reminiscing about the late author's final writings and thoughts. The buyers were almost evenly split between male and female readers. The age group of 60 and above accounted for the highest proportion at 36.5%, with male readers aged 60 and above making up 25%.

Interest in original novels due to drama adaptations is notable. The OTT drama Anna was reported to be based on Jeong Hana's novel Chinmilhan Ibangin (Intimate Stranger), attracting significant attention from readers. It rose 40 places to rank 10th overall and ranked 4th in the novel category. Among buyers, the proportion of female readers was overwhelmingly high, with women in their 30s accounting for the largest share at 35.6%.

Additionally, Bonnie Garmus's Lessons in Chemistry also showed an upward trend alongside drama news. OTT platforms are competitively producing original content, leading to a variety of new releases. When news of a drama adaptation based on a novel is announced, it draws readers' attention and often secures a position as a reverse-run bestseller.