[Asia Economy Reporter Kwak Minjae] Yuhan-Kimberly announced on the 7th that it has launched a new toilet wet tissue product, 'Kleenex MyBidet,' which significantly improves product performance and environmental friendliness.
The new Kleenex MyBidet product uses a plastic-free fabric made primarily from natural pulp that can be hygienically disposed of in the toilet, applying a special manufacturing method. The fabric is designed to disintegrate due to water pressure and friction when flushing, breaking into small pieces that biodegrade through microorganisms during sewage treatment.
Through the declaration of Environmental Management 3.0, Yuhan-Kimberly aims to achieve a sales ratio of sustainable products exceeding 95% by 2030. The new Kleenex MyBidet is designed to meet the company's goals and reduce the environmental burden on the planet.
To enhance convenience in waste separation, plastic stickers have been removed, and caps with 30% reduced new plastic usage have been applied. Efforts for the environment also include the use of FSC-certified packaging boxes made from sustainable forest resources.
Ingredients for skin care have also been upgraded. The product has received the Excellent grade from the German dermatological research institute Dermatest. It contains plant-derived ingredients such as chamomile extract, cherry blossom extract, and green tea extract, allowing for healthy and clean use.
A Yuhan-Kimberly official stated, “We will strive to increase market penetration and expand market size through focused consumer communication for Kleenex MyBidet, a toilet-specific wet tissue differentiated from regular wet tissues.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
