Innocean Worldwide Changes Company Name to Innocean... "Reestablishing Brand System"

The overseas subsidiary name should be 'Innocean + Country Name'

Innocean CI.

[Asia Economy Reporter Lim Chunhan] Innocean Worldwide announced on the 5th that it has changed its corporate name to ‘Innocean.’ The corporate image (CI) design and the names of overseas subsidiaries have also been changed accordingly.

Innocean explained that the reason for changing the corporate name is that the initial goal of adopting the Worldwide designation?to establish a global network agency as a single brand?has already been achieved. They have established a standard for organizational units worldwide to reorganize the brand system.

The existing CI has been revised by removing the Worldwide designation. Following the adjustment of the new CI, branding updates for the website, social media accounts, and other internal and external applications will be carried out sequentially. For the names of Innocean’s overseas subsidiaries, the basic format will be ‘Innocean + country name,’ and the naming will be reestablished to suit the characteristics of each subsidiary.

An Innocean official stated, “We have already secured regional coverage in major global markets and achieved the initial purpose of the Worldwide designation. To continuously maintain and strengthen the value of the global network, we plan to continue market expansion by co-using Innocean and the country name for overseas subsidiaries.”