Strengthened Brand Pick Discount Benefits... "Bulk Coupon Issuance"
[Asia Economy Reporter Lim Chunhan] Lotte ON announced on the 3rd that it will hold the 'First Monday·Vibe ON' event from the 4th to the 10th.
This event is planned focusing on vacation supplies and summer fashion products to welcome the full-fledged summer season. On the First Monday, July 4th, coupons offering up to 20% discount will be issued for one day only, along with an additional 10% instant card discount and brand pick coupons for up to 20% overlapping discounts.
From this month, the brand pick discount benefits have been strengthened. Previously, Lotte ON provided discount coupons only for five brands selected by customers out of 11 carefully chosen brands, but now coupons that can be used for purchases of all brand products will be issued uniformly. This month, summer vacation fashion and home appliance brands such as Crocs, Balmuda, and Baba Family have been selected.
On the day of First Monday, a special live broadcast will be held with Coca-Cola to meet the increased demand for beverages in summer. The live broadcast starting at 11 a.m. will sell new products such as Coke Zero No Label, Toreta, and Powerade Protein, and will give 500 L.Points to the first 1,000 customers. Among customers who purchase during the broadcast, additional prizes such as mini refrigerators, port printers, and carriers will be given through a lottery.
At Vibe ON, up to 70% discount benefits will be offered on seasonal issue products themed around vacation and home-cation looks, summer skincare, and essential items for hot and humid weather. In the fashion and living sections, 20 popular brands each will be selected, operating a total of 40 brands, and in the Today's One Pick corner, 10 popular products such as Elcanto, Lacoste, Bebedpino, and Woongjin Foods will be selected daily and offered at special prices. When paying for event products using Kakao Pay, discounts of up to 14,000 KRW can be received.
A Lotte ON official said, “Since demand for summer vacation products rapidly increases in July, this month’s First Monday and Vibe ON events are prepared focusing on summer season products,” adding, “It is an opportunity to purchase necessary seasonal products such as vacation fashion and summer home appliances at discounted prices.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

![Clutching a Stolen Dior Bag, Saying "I Hate Being Poor but Real"... The Grotesque Con of a "Human Knockoff" [Slate]](https://cwcontent.asiae.co.kr/asiaresize/183/2026021902243444107_1771435474.jpg)
