Genians' Journey Toward Zero Trust Security... 'Genians Day'

Direction for Next-Generation Security Paradigm
Introduction of New Zero Trust Network Access (ZTNA) Product
Sharing Value with Customers... Accelerating Overseas Market Expansion

[Asia Economy Reporter Hyungsoo Park] Security company Genians announced on the 1st that it held ‘Genians Day 2022’ at The Plaza Hotel in Jung-gu, Seoul, targeting customer advisory groups and VIP customers.

It presented the future of next-generation security in the era of digital transformation. Under the theme ‘Journey Towards Zero Trust Security,’ it introduced new products for Zero Trust Network Access (ZTNA), EDR customer adoption cases, and new features.

As cyber threats become more sophisticated, the adoption of non-face-to-face remote work increases, and environmental changes due to digital transformation accelerate, the importance of security is growing. In a situation where traditional security architectures have limitations in response, Genians’ new challenges and innovations attracted great attention.

Lee Daehyo, Executive Director of Strategy Marketing at Genians, conducted a seminar titled ‘Global Cybersecurity Trends: Those Who Survive Are Those Who Segment the Market and Expand Their Domains.’ He shared success cases of ‘Genians ZTNA,’ based on the principle of trusting no one and always verifying, and EDR customer success stories such as detecting threats missed by antivirus and confirming and responding to internal security policy bypasses.

‘Genians ZTNA’ is an optimal architecture for IT and security environments, a zero trust solution that strengthens information control functions. Its principle is to verify everything and respond strongly. It identifies and authenticates all subjects considering potential threats from all users, devices, and applications, and grants appropriate permissions.

Genians’ EDR solution, ‘Genians EDR,’ monitors the behavior of PCs and various devices to detect, analyze, and respond to threats such as malware infiltration in real time. Traditional antivirus solutions have reached their limits and are gaining attention as next-generation security solutions.

Genians is pioneering new areas of security with proprietary technology and leading the domestic market. It contributes to realizing national cyber security with a huge import substitution effect.

Lee Dongbeom, CEO of Genians, said, "We are strengthening customer-centric business that quickly responds to customer needs and market changes," and added, "We will become Genians that develops solutions together with customers and grows together with customers."