Lincoln Opens 'Lincoln Centennial Lounge' for Brand's 100th Anniversary

[Asia Economy Reporter Hyunseok Yoo] Lincoln Korea announced on the 1st that it will hold the ‘Lincoln Centennial Lounge’ exhibition event for 9 days from the 2nd to the 10th at the Open Stage inside Shinsegae Central City to celebrate the brand’s 100th anniversary this year. This event was specially prepared to showcase Lincoln’s history, core brand values, and future strategies at a glance.

The ‘Lincoln Centennial Lounge’ was planned as part of various commemorative events held by Lincoln Korea to mark the brand’s 100th anniversary. The entire lineup of Lincoln’s sport utility vehicles (SUVs), including the flagship Navigator, Aviator, Nautilus, and Corsair, will be exhibited, allowing visitors to see all four models in one place. Additionally, there will be an introduction video of the 100th anniversary commemorative and electrification concept car, the ‘Lincoln Star,’ along with various heritage content themed around the 100-year history presented in multimedia format. The vivid scenes from the venue will also be available later through a 360-degree virtual tour on the Lincoln website.

Various services for visitors to the ‘Lincoln Centennial Lounge’ have also been prepared. Information about Lincoln vehicles can be quickly and conveniently obtained from professional Lincoln crew members at the event site. The event is also designed to let visitors experience the scent representing Lincoln’s core value of ‘sanctuary.’ It is expected to be a special experience space where visitors can enjoy a unique sensory experience.

Sunhee Noh, Executive Vice President of Marketing Communications at Lincoln Korea, said, “The Lincoln Centennial Lounge was specially designed as a luxury lounge so that customers can directly experience Lincoln’s brand value, the Power of Sanctuary. We hope it becomes a space where people can feel relaxation and comfort even for a moment amid their busy daily lives.” She added, “This year, especially to celebrate Lincoln’s 100th anniversary, we are preparing various events. Through these, we plan to continuously deliver Lincoln’s heritage and brand message to our customers.”

For more details about the exhibition, please check with the nearest official Lincoln Korea dealer showroom, the official Lincoln Korea website, or the call center.