Lina Life Insurance, Ranked No.1 'Most Recommended Brand by Consumers' for 2 Consecutive Years

[Asia Economy Reporter Changhwan Lee] LINA Life Insurance announced on the 1st that it was selected as the No. 1 life insurance brand in the '2022 Most Recommended Brand by Consumers.' This marks the second consecutive year, following 2021, that it has been ranked No. 1 in the 'Most Recommended Brand by Consumers.'

The 'Most Recommended Brand by Consumers' is a brand certification system by the Korea Management Association Consulting (KMAC) that quantifies consumers' willingness to recommend a company's products and services and evaluates their influence.

LINA Life Insurance was the first foreign life insurance company to enter the domestic market in 1987. Based on customer-centric management principles, it has led the industry overall and built high brand recognition. Its innovative products essential to customers and proactive consumer protection policies have been recognized with the lowest insurance complaint records announced by the Financial Supervisory Service for five consecutive years.

A representative of LINA Life Insurance stated, "This award is the result of consistently practicing corporate values of customer-centric management and consumer protection," adding, "LINA Life Insurance will continue to take the lead in providing innovative services with a sense of responsibility as the No. 1 company recommended by consumers."