[Asia Economy Reporter Seo Mideum] Jacheong's Yeokhaengja rose to the top spot on the comprehensive bestseller list five weeks after entering it, thanks to the active support of its YouTube fandom. After gaining popularity on YouTube and then pausing activities, Jacheong resumed YouTube activities alongside the release of the first book, which seems to have further increased interest in the book. Notably, 43.5% of the buyers were in their 30s.
The strong presence of Japanese manga series continued. Jujutsu Kaisen 19 and One Piece 102 ranked 6th and 7th respectively on the comprehensive list. Additionally, Spy Family 9 climbed six places to rank 11th overall. Japanese manga series maintain steady serialization and are accompanied by ongoing anime broadcasts, which together generate considerable buzz.
Yoo Si-min’s European City Travelogue 2 also entered the comprehensive list at 16th place, marking a return after a long hiatus since the first book’s publication. As a humanities author with a loyal readership, the new release immediately attracted readers’ attention.
Rehabilitation medicine specialist Jeong Seon-geun gained increased attention after TV appearances, with Baeknyeon Heori: 2 rising 14 places to 22nd on the comprehensive list. Other related titles such as Baeknyeon Undong and Baeknyeon Mok also received widespread interest. The trend of books becoming reverse bestsellers following TV variety show appearances continues.
Furthermore, this week, Jeong Hana’s Chinmilhan Ibangin, the original novel of an OTT drama, entered the comprehensive list at 50th and ranked 12th in the novel category, demonstrating the influence of OTT channels.
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