Gender Conflict and Youth Employment Awareness Improvement Activities... Launch of the 4th Gender Equality Culture Promotion Team

Butter Knife Crew 4th Generation Launch Ceremony Held on the 30th
Youth-Curated Agenda-Centered Content Production

[Asia Economy Reporter Han Jinju] The 4th generation of the gender equality culture promotion group "Butterknife Crew," which produces content and conducts awareness improvement activities on topics such as resolving gender conflicts and youth employment issues, will launch on the 30th.

The Ministry of Gender Equality and Family announced that it will hold the Butterknife Crew launch ceremony on the afternoon of the 30th at Local Stitch in Sogong-dong, Seoul. The teams selected this year will work in four areas: gender equality, easing gender conflicts, creating a fair youth employment environment, and mental care.

The Ministry opened public recruitment for the 4th promotion group for three weeks starting May 23 and selected 17 teams out of 29. The 17 teams consist of 63 members across 9 regions (Seoul, Gyeonggi, Incheon, Daejeon, Daegu, Busan, Chungnam, Jeonnam). By topic, there are 9 teams for gender equality, 2 teams for easing gender conflicts, 3 teams for employment, and 3 teams for mental care.

In the easing gender conflicts category, the team "Femi People," where citizens interested in gender equality gather to attend lectures and hold mixed-gender reading discussion meetings, and the "LUV" team, which analyzes the misrepresented discourse on gender equality in the media and publishes newsletters, were selected.

In the fair youth employment environment category, the "Suyoilsalm" team, which produces guides to raise gender equality awareness in the startup industry, and "Femi Rehouse," which promotes the activities of young female artists such as female graffiti artists, will conduct various workshops. The "Care Repair Shop" team plans to hold writing and healing workshops to address isolation and depression among the youth generation.

The promotion group will conduct project theme research, campaigns, and content production activities for six months to make the daily lives of the 2030 generation more gender-equal. A mid-term presentation will be held in August, a final report meeting in November, and the results will be intensively disseminated through SNS and other channels in December.

Minister Kim Hyun-sook of the Ministry of Gender Equality and Family said, "We will spread a culture of gender equality centered on the 2030 youth, and in this process, more diverse young people and citizens of different genders and generations will participate and build consensus." She added, "Through this year's newly established projects in the fields of 'resolving gender conflicts' and 'fair youth employment,' we will actively support young people to fully demonstrate their capabilities as agents solving the problems our society faces."