[Asia Economy Reporter Jeon Jinyoung] Amorepacific's men's cosmetics brand Bro&Tips has launched a new product, Never Oily Skin Mist, and is conducting the country's first 'Khaby Lame' and 'Oil Removal' campaign.
According to Amorepacific on the 30th, Khaby Lame, the world's number one TikToker with over 140 million followers, expressed 'Oil Removal' in this campaign, meaning instantly removing skin oil, as he usually pursues easy and effective solutions.
Kim Yongwoo, head of the Grooming Business Division, said, "We judged that Khaby Lame's image, which provides the most intuitive solution to problems, would well represent the simple and powerful effect of Never Oily Skin Mist." The advertisement video featuring Khaby Lame will be available from the 4th of next month.
Never Oily Skin Mist boasts the strongest oil control lasting effect, stronger than blotting paper, for the first time in Amorepacific. It was confirmed through clinical trials that a single use improves skin oiliness by 70% and the oil removal effect lasts for 4 hours. It proposes a simple yet powerful skincare routine with mist spray for customers troubled by oily skin.
Never Oily Skin Mist is available for purchase through major online and offline channels such as Amoremall, Naver Brand Store, and Olive Young, and a special event will be held for one week from the 4th of next month on Olive Young's online mall.
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