Filming New Ad Emphasizing Freshness
Outdoor Marketing at Caribbean Bay Also Underway
[Asia Economy Reporter Koo Eun-mo] As social distancing measures are lifted and the 'reopening' of economic activities is in full swing, Lotte Chilsung Beverage's 'Cloud' is launching an aggressive marketing campaign starting with a new advertisement.
On the 1st, Lotte Chilsung Beverage unveiled a new commercial featuring actress Jun Ji-hyun, emphasizing the freshness and carbonation of 'Cloud Saeng Draft.' Lotte Chilsung Beverage plans to highlight through various upcoming events that Cloud Saeng Draft pairs well not only with chicken but with any type of food.
Marketing activities through outdoor music events, which had been halted due to COVID-19 in recent years, will also resume. At the 'Mega Food & Beer Festival' held at Caribbean Bay's 'Harbor Master,' consumers will have the opportunity to experience the freshness of Cloud Saeng Draft through draft beer sales. Additionally, preparations are underway to allow customers to enjoy Cloud at Everland's Jungle Camp, Holland Village, and Garden Terrace through the end of the year.
A Lotte Chilsung Beverage representative stated, "In the post-COVID era, we are conducting various marketing activities including active advertising, sponsorship of outdoor events, and adding new products reflecting current trends," and added, "We will continue to actively approach consumers weary from COVID-19 through proactive marketing efforts."
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