The Born Korea Baeksul.com Surpasses 50,000 Cumulative Visitors... "Thanks to MZ Generation's Response"

[Asia Economy Reporter Moon Hyewon] Deobon Korea announced on the 29th that its online community site ‘Baeksul.com,’ launched to provide high-quality information about domestic traditional liquors, has surpassed 50,000 cumulative visitors within just three months of its opening.

According to Deobon Korea, Baeksul.com was introduced to break away from the perception that traditional liquors are expensive and old-fashioned and to foster a positive drinking culture. It is a community-style space where anyone can easily understand information about Korean traditional liquors provided by experts such as traditional liquor sommeliers, as well as share various stories and experiences related to Korean traditional liquors.

Since its launch at the end of March, the site has been visited by an average of 500 people daily. The ‘Alcohol Preference Test,’ which recommends types of liquor tailored to visitors’ tastes within the site, has recorded up to 30,000 page views in a single day.

Currently, Baeksul.com attracts members from a wide age range, from their 20s to 60s, with 62% of registered members in their 20s and 30s, the highest proportion. In particular, the number of members in their 20s has shown a steep increase of about four times since the launch, indicating a strong response.

Baeksul.com also operates ‘Our Liquor Market,’ where breweries capable of online sales can freely conduct online business. Since the early days of its opening, inquiries about joining have been steadily received. Currently, over 130 regional specialty liquors are being sold, and there are plans to increase the number of products available. The most popular items sold online are takju (unfiltered rice wine), distilled liquors, and yakju (refined rice wine), in that order. Additionally, sales of small-packaged brewing supplies such as nuruk (fermentation starter) and yeast, which allow customers to brew their own liquor, also account for a significant portion.

A representative from Deobon Korea stated, “Despite being a niche community focused on traditional liquors, the rapid initial growth suggests a surge in consumer interest in our traditional liquors.” They added, “Baeksul.com will continue to expand various high-quality content such as information and reviews on Korean traditional liquors and brewing guides. We also plan to strengthen both online and offline events involving Baeksul.com members, such as offline tasting gatherings called ‘Our Liquor Meetings.’”